Mapei X Johanne Licard
Communication campaign : The sneakers
"It's what you don't see that matters most"
For the launch of its Kerafix range, MAPEI France has created a communication campaign. During this campaign, the artisans participate in a contest and can win a pair of sneakers.
Our role was to find an artist to personalize these sneakers!
A novel way to showcase a product that is not seen and communicate the company's values!