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Artistic collaboration
Mapei X Johanne Licard
Communication campaign : The sneakers

"It's what you don't see that matters most"



For the launch of its Kerafix range, MAPEI France has created a communication campaign. During this campaign, the artisans participate in a contest and can win a pair of sneakers.

Our role was to find an artist to personalize these sneakers!

Result 👍


A novel way to showcase a product that is not seen and communicate the company's values!

Set up a meeting with Camille and Geoffrey. 

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