KNAUF FRANCE
Artistic collaboration : "Faites entrer la nature"
Knauf France X Thomas Bringold
Limited edition
Launch : September 2022
STUDIO SCH PUTS GLITTER IN YOUR LIFE, FROM FLOOR TO CEILING!
Objectives
To highlight "Organic" a ceiling tile that is both more durable because it is made of wood wool,
but also customizable with infinite patterns and even has acoustic capabilities to increase your daily well-being.
"It's not every day that a ceiling tile makes us look up.
With a project like this, we change the codes" Camille Schaeffer
Recommendation
We proposed to Knauf to create a unique design with the artist to enhance the value of these slabs and its capabilities, to document Thomas' work during a shooting to create a video to allow everyone to live the experience and finally to create content for social networks and the Knauf Studio website with the installation of the slabs at a partner's site: the Cmem plant.
"The challenge was to highlight the capabilities of the product, the values of the brand and to present everything in a playful way for architects. What better way to do this than with the product?
better than the product? "The Medium is the message" - Thank you McLuhan" Geoffrey
Résultat 👍
An innovative and original project that you will find on Knauf Studio (the Knauf website dedicated to architects). A video that retraces the project, photos of the realization at cmem and a very nice story to communicate.
