KNAUF FRANCE

Objectives

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The goal was to showcase "Organic," a ceiling tile made from wood wool that not only offers superior durability but is also customizable with endless patterns. With its acoustic properties, it enhances daily well-being.

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"It's not every day that a ceiling tile makes us look up. With a project like this, we change the codes." — Camille Schaeffer

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Creative Concept

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We collaborated with Knauf to develop a unique design alongside the artist, highlighting the value and versatility of the product. Our approach included documenting Thomas' artistic process through a photoshoot and producing a video to allow viewers to experience the transformation. Additionally, we created engaging content for social media and Knauf Studio's website, featuring the installation of the tiles at the CMEM plant.

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"The challenge was to showcase the product’s capabilities, embody the brand's values, and present everything in an engaging way for architects. What better way to do this than with the product itself? "The medium is the message" — thank you, McLuhan!" — Geoffrey

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Result 👍

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An innovative and original project now featured on Knauf Studio (the platform dedicated to architects). The outcome includes a video documenting the project, photos of the installation at CMEM, and a captivating story to share.